Travis Scott & Macdonald
Nulla is a revolutionary home display electronics device that streamlines information, reduces distractions, and empowers users to focus on what truly matters.
Project Highlight.
Worked on brand and creative exploration projects involving high-impact cultural figures such as Travis Scott and McDonald’s under the direction of Peter Arnell. Contributed to concept development, visual language, and strategic design thinking, translating cultural relevance into scalable brand expressions. The work focused on aligning global brand systems with contemporary influence, bridging fast food, music, and lifestyle into a cohesive narrative.
